What if advertising was honest?
Sylvester Chauke
1 Answer the questions:
1. What is advertising? What are the advantages and disadvantages of advertising?
2. Where do you see advertisements nowadays? Do you trust them?
3. What is the most popular way of advertising?
4. How does your company advertise? Is their strategy successful?
5. Does advertising encourage a world of excessive consumerism?
2 Remember the words and phrases:
1. to strike sb as a lightning bolt - поразить кого-то (strike/struck/struck)
2. Don’t get me wrong - Поймите меня правильно
3. excessive consumerism - чрезмерное потребительство
4. overconsumption - чрезмерное потребление
5. a shallow fixation on material possessions - поверхностная фиксация на материальных ценностях
6. sneaky - тайный, сделанный исподтишка
7. catchy jingles - запоминающиеся песни из рекламы
8. hilarious commercials - веселая реклама
9. to bombard sb with messages - атаковать сообщениями
10. to nudge the world towards sth - подталкивать мир к чему-то
11. It feels like a punch in the gut - похоже на удар под дых
12. load shedding - сброс нагрузки/принудительное отключение в часы пик
13. unimaginable - невообразимый
14. to impel sb to do sth - побуждать/вынуждать кого-то делать
15. to atone one’s missteps - искупать ошибки
16. This sounds a little bit bonkers (informal) - Это безумно.
17. It is a massive undertaking - это масштабное мероприятие
18. to trash the planet - засорять планету
19. BFF - best friend forever - лучший друг
20. a wingman - друг/напарник
1. What is advertising? What are the advantages and disadvantages of advertising?
2. Where do you see advertisements nowadays? Do you trust them?
3. What is the most popular way of advertising?
4. How does your company advertise? Is their strategy successful?
5. Does advertising encourage a world of excessive consumerism?
2 Remember the words and phrases:
1. to strike sb as a lightning bolt - поразить кого-то (strike/struck/struck)
2. Don’t get me wrong - Поймите меня правильно
3. excessive consumerism - чрезмерное потребительство
4. overconsumption - чрезмерное потребление
5. a shallow fixation on material possessions - поверхностная фиксация на материальных ценностях
6. sneaky - тайный, сделанный исподтишка
7. catchy jingles - запоминающиеся песни из рекламы
8. hilarious commercials - веселая реклама
9. to bombard sb with messages - атаковать сообщениями
10. to nudge the world towards sth - подталкивать мир к чему-то
11. It feels like a punch in the gut - похоже на удар под дых
12. load shedding - сброс нагрузки/принудительное отключение в часы пик
13. unimaginable - невообразимый
14. to impel sb to do sth - побуждать/вынуждать кого-то делать
15. to atone one’s missteps - искупать ошибки
16. This sounds a little bit bonkers (informal) - Это безумно.
17. It is a massive undertaking - это масштабное мероприятие
18. to trash the planet - засорять планету
19. BFF - best friend forever - лучший друг
20. a wingman - друг/напарник
3 Answer the questions:
1. What idea struck the speaker as a lightning bolt the other day?
2. How can advertising and PR harm people?
3. Why does the speaker say that advertising and PR can be sneaky?
4. Is it possible to convince people to buy less, to buy differently or to buy responsibly?
5. What is the Honesty Squad? What are their goals?
6. What can you tell us about the exciting campaign by IKEA?
7. What do you think about the main idea of the video?
4 Comment on the statements:
1. Advertising can shape minds.
2. Advertising can win hearts.
3. Advertising can harm people.
4. Advertising can influence wrong behaviours.
5. Advertising can encourage a world of excessive consumerism.
6. Advertising can lead to environmental degradation.
7. Advertising can lead to deaths.
8. Advertising can lead to a shallow fixation on material possessions.
5 Do you agree with these citations?
1. ‘To tackle overconsumption, we seriously have to reduce what we consume and how much we consume’.
2. ‘The gift of creativity is our tool for change’.
1. What idea struck the speaker as a lightning bolt the other day?
2. How can advertising and PR harm people?
3. Why does the speaker say that advertising and PR can be sneaky?
4. Is it possible to convince people to buy less, to buy differently or to buy responsibly?
5. What is the Honesty Squad? What are their goals?
6. What can you tell us about the exciting campaign by IKEA?
7. What do you think about the main idea of the video?
4 Comment on the statements:
1. Advertising can shape minds.
2. Advertising can win hearts.
3. Advertising can harm people.
4. Advertising can influence wrong behaviours.
5. Advertising can encourage a world of excessive consumerism.
6. Advertising can lead to environmental degradation.
7. Advertising can lead to deaths.
8. Advertising can lead to a shallow fixation on material possessions.
5 Do you agree with these citations?
1. ‘To tackle overconsumption, we seriously have to reduce what we consume and how much we consume’.
2. ‘The gift of creativity is our tool for change’.